About us

Jotunfjell Partners (JFP) was established as an investment company in 2001 prior to which it had been an advisory company.   Over the years JFP has acquired 40 companies, a majority of which have been in the retail sector.

JFP has primarily a Nordic focus. Most investments have been made in “distressed situations” or where large companies or private equity make “loss exits”. JFP normally invests with the intention of indefinite long term ownership, and has done very few exits.


Our main strategy is to be the sole or majority owner of our portfolio companies, as we have a very dedicated involvment in challenging turnaround situations. In addition we can offer synergies between our various retail businesses. We do however excempt from our main strategy of majority ownership if desirable for strategic or financial reasons.